Thursday 23 April 2015

Q1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?



Our film opening that we produced reflects a variety of different generic conventions of our genre which is comedy.

Camera



Like all films, they typically have a storyline with one character being the main focus and other characters who are not the main focus but are always seen in the clip. Therefore, we tried to follow the same trend as we have with our main character being (black jumper) targeted by his friends who are also seen in this clip. , the ones sitting next to our main character. We did this as we believed it would be easy to follow as if they already watched a film with the same layout then it would be easy to follow what is going on for our target audience.

Furthermore, due to the fact we have followed a rather simple structured storyline it may be easy for our audience to relate to, for example, when they were younger they might have been overweight and could have potentially got bullied for it. However, this type of behaviour is common within young adults as it is seen as having a joke and therefore it could be either found humours for the audience or not funny at all. Moreover, a generic convention used within our clip is the high shot angle that is displayed in the image to the right. The use of this shot is stereotypical in comedies as it allows the viewer to see everything that is happening within the clip. We have used this shot as it clearly shows that Charlie is getting ready to eat his food, this makes it humorous for the audience as they have bullied him for being too big and making him eat more creates humour within the scene.

We used two establishing shots within our film opening, they include one at the start to show the location of where we are filming of which was the pub and the second establishing shot was used when we were filming the football scene to show the audience that we have changed location to the football pitch. These locations are typical generic conventions that you would see in a comedy as they are realistic settings that you would find my target audience to visit. The use of these establishing shots show our target audience where we are filming and also a pub would normally be associated with meeting friends and having a drink and a football pitch would be associated with a footballing activity. Mid shots are used in comedy films to signify to viewers the expressions on characters faces within a clip.  Our opening has used a mid-shot to show the audience how happy our main character is when he is eating.

 

Lighting

In addition to this, the use of lighting within a comedy is important to consider as comedies typically use bright lighting. We have purposely used this to make the characters stand out more in the pub scenes so that they can be clearly seen so that the audience can get to know more about the characters and what they look like etc. we have used this as it creates a realistic atmosphere. This generic convention is challenged in our clip as the part where there is bright lighting in the clip shows our main character eating and drinking which you would stereotypically see of someone of his weight calibre.

 

 

 

 
Props

There are also props that are used within our film opening to reflect generic conventions. For example the use of the football reflects the type of objects you see in a comedy as typically in comedy films you always see use of sports equipment to add to the humour as someone would usually trip over the ball, however, in our film opening instead of him falling over a ball he runs into a tree instead, this creates a humours atmosphere for the audience as people find it funny when someone hurts themselves in a clumsy way. Our film opening challenges this convention as we have used a ‘tree’ to reflect the prop in our film in which our main character runs into accidently. This therefore this shows that our film opening reflects other comedy film openings as we have used the props/objects in the same way to create a sense of humour.

Sound

Sound is also important when producing a comedy film, the form of sound you hear is normally diegetic sound so that dialogue can be heard clearly by the audience members. Moreover, I believe we have challenged this generic convention by playing a sound track throughout the opening, we used this so the pace of the film was at a constant rate of which makes it more interesting for the viewer.  During the football scene the use of the music was important as it showed that he was trying to lose weight as the fast paced, loud, energetic music allowed the audience to see that he has now stopped being this overweight depressed man to wanting a better, healthier lifestyle. Also, the fact that the music is quite fast and in the clip you can see our main character struggling, it makes it rather humorous for the audience members and also because it is quite funky music it all adds to create a funny scene. Furthermore, Non-Diegetic sound is also a vital component in a comedy film as edited sounds can create excitement on particular scenes to make them funny.  

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